The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art
by Jonathan K. Nelson & Richard J. Zeckhauser
With a foreword by Michael Spence, 2001 Nobel laureate in economics
Princeton University Press, 2008
"In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts--signaling, signposting, and stretching--the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy."
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