A study that investigates the image of Italian products internationally. Interviews were conducted in four countries (China, Russia, Sweden and United States) and consider the following questions: The international reputation of Italian products, the outsourcing of Italian products, the accessibility of Italian products outside of Italy, the counterfeiting of Italian products and the future of Italian products around the world. An excellent source to use within the context of Italian/International business, the Italian market or “Made in Italy”. In the form of a PowerPoint presentation.
www.comitatoleonardo.it/it/research/ricercapiepoli.ppt
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